By Jeff Maisey
The Chrysler Museum of Art has unveiled a smart, contemporary logo that by all appearances touches on a very 1970s-era retro vibe while also looking into the future.
In a statement, the museum conveyed, “After a decade with the signature tower, the Chrysler Museum of Art has launched a new visual identity celebrating its journey from a beloved art museum to a united and expanded campus, strengthening its capacity to bring art and people together.”
“The goals of the rebrand required a visual identity which reflects the institution, appeals to all, and captures our commitment to community. Most importantly, it needed to unify the Museum, Perry Glass Studio, and effectively manage an expanding campus,” said the Museum’s Joan and Macon Brock Director, Erik Neil.
In fact, the logo does accomplish its goal — not always an easy task — by maintaining its sky blue and white color scheme; the arches in the logo reflect the classical Italian architecture of the core museum, and the stacking of the letters has modern appeal similar to that of the Virginia Museum of Contemporary Art’s recent rebrand.
The new branding artwork resulted from a 14 month process and was created by Pentagram, the world’s largest independent design firm founded in 1972 London with offices today spanning from Berlin, Austin, San Francisco and NYC.
Among Pentagram’s clients and projects: Warner Music Group, Mastercard, Starbucks, and Advocates for Trans Equality as well as the architecture of State Farm Stadium (the space age looking home to Arizona Cardinals) and Shake Shack.
In addition to the rebrand, Chrysler Museum of Art is expanding its Perry Glass Studio complex, set to open in the winter of 2025.
