New Realm to Open Soon, Signs Distro Deal in 757

New Realm to Open Soon, Signs Distro Deal in 757
(Company leaders from New Realm Brewing Company and Chesapeake-based Hoffman Beverage Company meet in Atlanta to formalize distribution deal. Photo Courtesy of New Realm Brewing Company)

 

New Realm Brewing Company, the Atlanta-based brewer, announced its distribution expansion to the state of Virginia. Consumers soon will be able to purchase and enjoy New Realm brews within the Southside of Hampton Roads.

Through a partnership with Hoffman Beverage, New Realm will be available on draft at craft-focused bars, restaurants and retailers. Packaged beer will be introduced early in 2019.

New Realm’s core styles available in Virginia will include the popular Hoplandia and Hoptropolis American IPA brands, Euphonia Pilsner, and Kikimora Imperial IPA. Additionally, consumers will be able to enjoy select brews from New Realm’s limited release, small-batch specialty beers, starting with Lemon Pucker Berliner Weisse and Belga Rose a Belgian Hibiscus Ale (available soon), followed by additional releases in late 2018.

“The Hampton Roads area of Virginia has many quality beer distribution options,” says Bob Powers, co-founder and Chief Customer Officer at New Realm. “We have chosen to work with Hoffman Beverage due to their incredible passion for craft beer, our aligned strategy of brand building, and their experience with many other small, independent craft breweries.”

The brand introduction in Virginia follows New Realm’s recent purchase of the former Green Flash facility in Virginia Beach. New Realm distributes only in states where they have brewing facilities, so they can support the communities in which they distribute with high paying jobs, capital investment and charitable giving. New Realm fans and beer connoisseurs alike can now enjoy New Realm beers in Georgia and parts of Virginia. To learn more about New Realm Brewing Company, and its year-round and seasonal beer styles, visit www.newrealmbrewing.com

While September 6 is the scheduled media day and ribbing-cutting ceremony, Sr. Market Development Manager Phil Shannon said the New Realm Brewing Company tasting room in Virginia Beach could be serving beer to the public as early as next week as a “soft opening.” It’s located in the former Green Flash Brewing Company building and grounds. 

Stay tuned.